Franklin Adam, Internet. (Mass-)Media. Digital(ism)
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//-->Most books on online marketing are neither comprehensive nor practical.This is both. Two huge likeable thumbs up for this must-read!~Dave Kerpen,New York Timesbest-selling author ofLikeable Social MediaandLikeable BusinessA practical guide for CEOs looking to master marketing on the web. Adamand Toby have written a simple, no-fluff book as well as thrown in 33templates to implement (and supercharge) your marketing today.~Verne Harnish,author ofMastering The Rockefeller Habitsand CEO of GazellesAdam Franklin and Toby Jenkins are the new power duo of digitalmarketing. Their how-to guideWeb Marketing that Worksis a powerfulblueprint packed with concrete insights and practical tools that willmultiply your team’s success.~Liz Wiseman,best-selling author ofMultipliersInWeb Marketing that Works,you will learn everything you need to knowto generate attention for your business. Just like my two friends Adam andToby, the book is fun, approachable, slightly alternative, and it deliversgreat ideas about how to develop strategies and implement tactics forsuccess.~David Meerman Scott,best-selling author ofThe New Rules of Marketing & PRIs there a ‘one-size fits all’ strategy for brands to better understand thenew myriad of ways that they can connect a message with a consumer?Adam and Toby think so. InWeb Marketing that Works,you are given a realand practical how-to guide to get your business more digitally savvy. A lotof books on the market speak to the ‘why’ this is so critical for businesssuccess today. This books speaks to the ‘how’ … and it’s something thatevery business needs to know and do.~Mitch Joel,author ofSix Pixels of SeparationandCTRL ALT Deleteand President of Twist ImageThe problem with new marketing is that practitioners look for the easyroute. They either copy other companies or leave it to their agencies tocome up with ideas. Relationships between your business and yourcustomers are just that … they’re yours. Adam and Toby help you becomethe success story that others want to copy.~Brian Solis,digital analyst and author ofWhat’s the Future of Business (WTF)Adam and Toby deliver on the irresistible offer: a mother lode of ideasgrounded in experience and insight, and focused templates to custom fitthose ideas to your business.~Liz Strauss,business strategist and author ofThe Secret toWriting a Successful and Outstanding BlogWith comprehensive coverage, exceptional detail, and dozens of freetemplates, this is the most useful book on digital marketing ever. It’s yearsworth of knowledge and insights packed into a couple of hundred pages.Indispensable, and a must-read!~Jay Baer,New York Timesbest-selling author ofYoutility:Why Smart Marketing is About Help not HypeAdam and Toby have put together a commendable and rare treat for thoseseeking to learn web marketing: a book that is both comprehensive ANDeasy to digest. By taking complex topics and boiling them down to theiressence, the pair have made critical information on everything from SEO toblogging to social media and beyond accessible to everyone.~Rand Fishkin,Moz founder and author ofInbound Marketing & SEONo ‘pie-in-the-sky’ theories with this book.Web Marketing that Worksis100 per cent actionable, includes dozens of easy-to-use templates andis built for marketers at the biggest brands to the one-person start up.~Joe Pulizzi,author ofEpic Content Marketingandfounder of Content Marketing InstituteThe web has changed marketing forever! Now buyers — not sellers — arein control. Adam and Toby’s book gives you the marketing framework forbusiness today so that you’re using the web to empower buyers at theirfour decisive moments.~Robert Bloom,author ofThe New ExpertsandThe Inside AdvantageandUS Chairman/CEO of Publicis WorldwideAdam and Toby have created an important resource for marketers,perfect for entrepreneurs and enterprise alike. This well-written volumeprovides coverage of a number of critical web marketing issues and anelegant journey from strategy to tactics not commonly covered in mostintroductory marketing books. If you want to drive leads, you owe it toyourself to read this book.~Eric Keiles,co-author ofReality Marketing RevolutionandFire Your Sales Team TodayThe team at Bluewire Media has created a practical, actionable guide tohelp businesses launch, manage and measure their inbound marketingefforts, including insights from their experience, templates to keep effortsorganized and efficient, and best practices to guide your lead generationefforts. You won’t want to miss it.~Brian Halligan,author ofInbound Marketingand CEO of HubspotIf you want to be on the bleeding edge of marketing, this book is for you.Web Marketing that Worksthrows out yesterday’s strategies and provides aroadmap for how to win in web marketing TODAY. EntrepreneurOnFirewill be implementing these strategies, and I can’t wait for the results!~John Lee Dumas,host ofEntrepreneur On Fire,the #1 iTunes business podcastAdam and Toby ‘get it’. I have seen them in action and they understandhow the social web works and how to make results happen. This bookshows you how to succeed with your marketing online!~Jeff Bullas,author of the Amazon bestseller,Blogging the SmartWayandForbesTop 50 Social Media Power Influencer (#11)
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