Gavin Ambrose, Grafika Design
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BASICS
DESIGN
Ambrose / Harris
02
LAYOUT
n
an arrangement of parts etc.
according to a plan
                        BASICS
DESIGN
02
Layout
Ambrose / Harris
An AVA Book
Published by AVA Publishing SA
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Copyright © AVA Publishing SA 2005
All rights reserved. No part of this publication may be reproduced,
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permission of the copyright holder.
ISBN 978-2-940373-34-5
10 9 8 7
Design and text by Gavin Ambrose and Paul Harris
Original photography by Xavier Young
www.xavieryoung.co.uk
Production by AVA Book Production Pte. Ltd., Singapore
Tel: +65 6334 8173 Fax: +65 6259 9830 Email: production@avabooks.com.sg
All reasonable attempts have been made to trace, clear and credit the
copyright holders of the images in this book. However, if any credits have been
inadvertently omitted, the publisher will endeavour to incorporate amendments
in future editions.
2
3
Client:
DotForwardslashOffline
Design:
Build
Layout synopsis:
Vertical-module structure,
simple hierarchy
Computerlove
These banners were designed by Build for the Computerlove International Graphic
Design Exhibition. All banners are large-format prints at 140cm x 400cm.
(left to right) The first banner is for the Record camp song
Brooklyn Keeps on Takin’
It
, the middle banner is for the Pinpop remix and says ‘I came all the way to Belgium
and all I got was this lousy badge!’ and the third banner is for the Refill Mag remix.
The exaggerated format of the banners implies a vertical-module structure; a series
of distinct blocks stacked on top of one another. By occupying the main central
panel with key graphic elements and supporting information resting below, a simple
hierarchy is established.
       Contents
Introduction
6
How to get the most out of this book
8
North
Form Design
NB: Studio
Symmetrical
variations
The Grid
52
Alignment
The baseline grid
54
68
Cross-alignment
56
Hyphenation and
justification
Images
60
74
Hierarchy
76
Arrangement
82
28
The symmetrical
The symmetrical
Contents
North
North
North
Form Design
Form Design
Form Design
NB: Studio
NB: Studio
NB: Studio
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