Gary Vaynerchuk - Crush It! Why NOW Is the Time to Cash In on Your Passion, Self-Help
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gary vay*ner*chuk
WHYNO\ IS THE TIME TO
CASH IN ON YOUR PASSION
"Beg, borrow, and steal to learn the hustle and techniques that
helped him build a $60-mlllion business and reinvent the rules on
his own
terms/
—TIM
FERRISS, #
l
New
York
Times
bestselling author of
THE 4-HOUR WORKWEEK
Crush
It!
Why NOW Is the Time to Cash In on Your Passion
Gary Vaynerchuk
MS
HarperCollins e-books
Contents
Acknowledgments
1 Passion Is Everything
2 Success Is in Your DNA
3 Build Your Personal Brand
4 A Whole New World
5 Create Great Content
6 Choose Your Platform
7 Keep It Real...Very Real
8 Create Community: Digging Your Internet Trench
9 The Best Marketing Strategy Ever
10 Make the World Listen
11 Start Monetizing
12 Roll with It
13 Legacy Is Greater Than Currency
Conclusion: The Time Is Now, the Message Is Forever
Appendix A: Did You Forget Anything?
Appendix B: Five Business Ideas 1 Won't Get to—They're Yours
About the Author
Other Books by Gary Vaynerchuk
Credits
Copyright
About the Publisher
acknowledgments
This book couldn't have happened without so many people. First and foremost is the
wonderfiil family that surrounds me: My amazing and world-class wife, Lizzie, is my
partner in crime and the person whose support allows me to accomplish so much; my
parents, Tamara and Sasha, are my whole life and without them
I
wouldn't he half the
man
1
am; my siblings, Liz and AJ, are my dearest friends and I adored every second
growing up with them. And my new and most amazing love, my newborn, Misha—she
has shown me a love I never knew was out there!
After my family there is an amazing team of people who have helped me to do this;
Brandon Warnke, my best friend, gave me the freedom to do so much by holding down
the Wine Libraiy fort; Bobby Shifrin, my cousin, is more of an older brother and one of
my closest friends; Matt Sitomer, my assistant, is a friend and person who really helps me
more than anyone on a day-to-day basis and for that
I
am so grateful—
1
am truly lucky to
have him on my team. Erik Kastner and John Kassimatis showed me the door of the
Internet and had a huge impact on my views and
1
adore them like family.
Finally, the book you are about to read had no prayer of getting in front of you
without the amazing team at HyperStudio The fantastic Debbie Stier saw me speak at a
conference and said to herself that she was going to publish me; she was right and her
friendship and push and hustle during this process have made this book hers as much as it
is mine. Bob Miller's vision supported this project from the very beginning when
I
first
dropped by to hang out in his office. The second
I
sat down in Austin, Texas, with the
fantastic Stephanie Land,
I
knew she w
r
as going to help me write this book. I could see it
in her face. I knew my charm and charisma were not going to be enough to win her over,
but after she saw
I
had the chops, she jumped onboard. A super-special thanks to the
ladies at The Brooks Group, Caroline, Niki, Erica, and of course Rebecca; you guys are
the best and
I
thank you for your 24/7 efforts. To Peter Klein, not only are you a
wonderfiil father-in-law, but your insights were very helpful And finally, this would not
be the book it is without the thoughtful comments of Travis Kalanick, who gave me the
perfect feedback in the late innings.
To all of these people,
1
am deeply grateful.
one
passion is everything
How
badly
do
you want
to
crush
it?
Is it an all-consuming feeling? Do you stay awake
at night, your brain swimming with ideas and dreams? Are you willing
to
do whatever it
takes for the chance
to
live entirely on your own terms? If so, you're lucky. You're lucky
because you live in an age of unmatched opportunity for anyone with enough hustle,
patience, and big dreams. I should know, since that's all 1 had
to
work with.
Three years ago I was an anomaly, a guy with very limited technology skills who
used social media sites like Facebook and Twitter and Tumblr to build a highly fulfilling
and profitable personal brand. Back then, a lot
of
people were unwilling to accept that the
business world—that society—
was
changing, and if I had tried to tell you that you could
build a business that creates wealth and the most happiness you've ever known with
nothing more than passion and a willingness to work your face off, you might
not
have
believed me. Now, though, the opportunities are endless—I don
't
think enough people
have yet grasped just how much society and business and even the Internet have
changed—and my story is about to become a lot less unusual. If you want it badly
enough,
it
can become your story, in a lot less time and for a lot less money.
Here's how fast change has taken hold: I helped take my dad's local liquor store.
Shopper's Discount Liquors, and blew it up from four million dollars
to
fifty million
dollars in eight years (1998-2005). I'm proud
of
that. But aside from a ton of hard work,
it took millions
of
dollars in advertising with the
New York Times, Wine Spectator,
and
other publications as well as radio stations and local TV. Compare that with when I
started building my personal brand in February 2006—to this day it has cost me far less
in money (less than $15,000) than in sweat, and I'm having more fun than I've ever had
in my life. You've got sweat, right? You may
not
have connections, or an education, or
wealth, but with enough passion and sweat, you can make anything happen.
three rules
You may have picked up this book because you want to know the secret to my success.
Well, my secret is that I live by three pretty simple rules:
Love your family.
Work superhard.
Live your passion.
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